Your Instagram is doing the work. Your website should be closing it.
A beauty salon website in Yorkshire costs between £79 and £499 depending on features. Salons that display a full treatment menu with prices online get 35% more booking enquiries than those who hide pricing behind a phone call. In 2026, if someone can't see your prices and book in two taps, they'll go to the salon that lets them.
Why does a treatment menu with prices matter?
Because nobody wants to call and ask. Gel nails from £25. Lash extensions from £45. Facial from £40. Waxing from £12. When someone in Saltaire is comparing three salons at 10pm, the one with clear prices wins.
“Prices on request” feels like a trap. People assume it means expensive. Even if your prices are competitive, hiding them makes you look like you have something to hide. List every treatment with a starting price. If it varies by length or complexity, give a range.
Structure your menu by category: nails, lashes, brows, facials, waxing, massage. Each category as a clear section on the page. A customer looking for “shellac nails Shipley” should land on your site and find the price within seconds.
Why do real photos beat stock photos?
Beauty is visual. A gallery of your actual work — nail sets you've done, lash results, brow transformations — sells more than any tagline. Stock photos of models in white robes tell a potential client nothing about your skill.
Take photos of every set of nails, every lash lift, every brow lamination. Good lighting, clean background, close-up. Your phone camera is fine. A salon in Bingley I built a site for uploaded 25 photos of their real nail work. Their booking requests from Google tripled within two months.
Organise your gallery by treatment type so someone browsing can see exactly the service they're interested in. Fifteen photos of gel sets in a row is more convincing than a mixed grid of everything.
| Include | Why it converts | Skip |
|---|---|---|
| Full treatment menu with prices | People compare salons on price — no prices means you lose | “Prices on request” |
| Gallery of real client work | Visual proof of your skill level — this is what sells | Stock photos of spa candles |
| Online booking (Fresha, Treatwell, Calendly) | 60%+ of beauty bookings happen outside business hours | A contact form with no time slots |
| Patch test / skin test information | Shows professionalism, covers your liability, builds trust | Nothing about allergen procedures |
| Google reviews on homepage | Social proof from real clients with specific treatments named | Testimonials with first-name-only and no detail |
| Loyalty or referral programme details | Regulars are the backbone — reward them visibly | Hiding loyalty perks behind a verbal ask |
Should beauty salons offer online booking?
Yes. Not a “request a booking” form. Actual real-time availability where someone picks a treatment, chooses a time, and confirms. Fresha is free for basic use. Treatwell charges a commission but handles marketing. Even a simple Calendly embed works.
Over 60% of beauty bookings happen outside business hours. If someone can't book their gel nails at 9pm while watching telly, you've lost them to the salon down the road that lets them. A beauty salon in Bradford I worked with switched from “DM to book” to Fresha on their website. Their no-show rate dropped and their midweek bookings filled up.
Why should patch test info be on your website?
If you do lash treatments, tinting, or any chemical service, you legally need to offer a patch test 24–48 hours before. Putting this on your website does three things: it shows professionalism, it sets expectations so clients aren't annoyed by the requirement, and it protects you legally if something goes wrong.
A simple section: “Patch tests are required 48 hours before lash extensions, tinting, and chemical peels. Book a free patch test appointment or pop in during opening hours.” That's all it takes. It also signals to Google that you're a legitimate, safety-conscious salon.
How should loyalty and referral programmes appear on your site?
Regular clients are everything in beauty. A loyalty programme — even something as simple as “every sixth gel set free” or “refer a friend, you both get £10 off” — keeps people coming back and brings new clients in.
Put it on your website. A dedicated section or page. Not just a handwritten card on the reception desk that half your clients forget about. When someone is deciding between two salons, “this one has a loyalty scheme” tips the balance.
How much does a beauty salon website cost?
A single-page site with a treatment menu, gallery, booking link, and reviews starts at £79. A multi-page site with separate treatment pages, staff profiles, and online booking integration runs £199 to £499 with Pacavita.
Two new regular clients a month from your website pays for it many times over. A gel set client coming every three weeks at £35 is worth £600 a year. The website that brought them in cost less than two appointments.
For a broader look at what every local business website needs, that covers the fundamentals. And if you're not actively collecting reviews yet, the Google reviews guide is the place to start.
What to do this week
- Write out your full treatment menu with starting prices — every service, every category
- Photograph your five best recent nail sets or lash results in natural light — close-up, clean background
- Sign up for a free Fresha account and set up your service list with time slots
- Add a patch test notice to your booking process if you don't have one already
- Text your five most loyal clients a direct link to leave a Google review — right after their next appointment