Cleaning is a trust business. Your website is the interview.
A cleaning business website in Yorkshire costs between £79 and £499. Cleaners who display DBS checks and insurance details on their homepage convert 50% more visitors into enquiries than those who don't. When you're asking someone to hand over their house keys, every trust signal on your site matters.
Why do DBS checks and insurance matter on a cleaning website?
You're going into someone's home. Often when they're not there. That's a level of trust most businesses never have to earn. A DBS check and public liability insurance aren't just nice to have — they're the minimum a homeowner expects before handing over a key.
Show these on your homepage. Not a separate “accreditations” page nobody clicks on. A clear badge or statement: “All cleaners DBS checked. £5m public liability insurance.” That single line does more work than three paragraphs about your “dedication to quality.”
I built a site for a domestic cleaner covering Shipley and Baildon. She added her DBS and insurance details to the hero section. Her enquiry form submissions doubled in the first six weeks.
Should cleaners show prices on their website?
Yes. Cleaning is one of the most price-compared services online. If your prices aren't visible, people assume you're expensive and move on.
Show starting prices or hourly rates. Regular domestic clean from £15 per hour. Deep clean from £25 per hour. End of tenancy from £150. Oven clean from £45. People want a ballpark before they call.
| Include | Why it works | Skip |
|---|---|---|
| DBS check and insurance details | Trust — you're entering their home, often unsupervised | Generic “we're trustworthy” text |
| Clear pricing (hourly or per job) | Cleaning is heavily price-compared — no prices means you lose | “Contact for a quote” with no indication of cost |
| Areas covered with postcodes | Google ranks you for “cleaner near me” in those areas | “We cover the Bradford area” |
| Google reviews mentioning specific outcomes | “Left the house spotless for our landlord inspection” sells | Anonymous testimonials |
| Service breakdown (domestic, commercial, end of tenancy) | Different customers search for different things — be specific | “We clean everything” |
| Photos of your team (or you) in uniform | Puts a face to the service — reduces anxiety about strangers in the house | Stock photos of someone mopping |
Should domestic and commercial cleaning have separate pages?
If you do both, yes. A landlord looking for end-of-tenancy cleaning in BD18 has completely different needs from an office manager wanting weekly commercial cleaning in Leeds. Different search terms, different prices, different trust signals.
A single page that says “we do domestic and commercial” ranks for neither properly. Split them out. Domestic page: hourly rates, DBS info, reviews from homeowners. Commercial page: square footage pricing, COSHH compliance, contract terms.
How should cleaners display areas covered?
Be specific. “Saltaire, Shipley, Baildon, Bingley, Idle, Bradford, BD17, BD18, BD10” is what Google needs. Someone searching “domestic cleaner Baildon” will find you if Baildon is on your site. If you just say “West Yorkshire,” you're competing with everyone.
Think about travel time too. If you won't travel to Ilkley because it's too far, don't list it. A customer booking you from outside your real area wastes both your time.
What reviews should a cleaning website show?
Specific ones. “Great service” means nothing. “Left the house spotless for our landlord inspection — got our full deposit back” means everything. That review is doing the selling for you.
Show five to eight Google reviews on your homepage. Feature ones that mention trust (“we leave her a key and the house is always perfect”), reliability (“never missed a session in two years”), and specific results (“the oven looked brand new”).
If you don't have many reviews yet, read the guide to getting more Google reviews. For a cleaner, the easiest approach is texting the review link right after a job while the house still smells of clean.
How much does a cleaning website cost?
A single-page site with services, pricing, DBS/insurance details, reviews, and a contact form starts at £79. A multi-page website from Pacavita with separate domestic and commercial pages, area pages, and SEO runs £199 to £499.
One regular domestic client at £60 a week pays for the website in the first month. Two clients and you've covered a year of hosting. The maths is simple.
For a wider picture of what makes a solid local business website, that covers the fundamentals across every trade and service.
What to do this week
- Check your DBS certificate is current and your insurance is up to date — you'll need the details for your site
- Write out every service you offer with a starting price — domestic, commercial, end of tenancy, oven, carpet
- List every town and postcode you genuinely cover — be honest about your travel radius
- Ask your three most loyal regular clients for a Google review — text them the link
- Open your current website (or Facebook page) on your phone — could a stranger in Shipley trust you with their house keys based on what they see?